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The MEF predicted Messenger will reach 105.2 million active daily users in the U. That figure represents 40% of mobile users, making Facebook Messenger the leading over-the-top (OTT) mobile messaging app in the U. OTT messaging apps work over an Internet connection and not the SMS network like i Message, which has boosted their popularity with international users.
Now add falling data package prices and cheaper smartphones and it’s easy to track the boom from traditional calling to SMS to social messaging apps.According to a of global internet users from Global Web Index in 2015, Facebook Messenger was the most used messaging app with 37% of those surveyed using it, followed by Whats App (33%), Skype (21%), Line (10%), and Google Hangouts (9%).Nearly half (49.3%) of mobile users in North America and 43.4% of those in Western Europe will use messaging apps this year.What was once just a feature within Facebook is now one of the world’s most popular mobile messaging app services.The undeterred rise in usage of Facebook Messenger continues from over 1.2 billion active users that’s ⅙ of the global population.
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In the battle of the messaging services, Facebook Messenger (65%) has a lead over Whats App (56%) for membership, but Whats App is virtually level for visitors/users.